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| Affiliate Marketing Tips to monetize their content |
Affiliate marketing is one of the most popular ways to monetize online content.
In the Skimlinks network alone, there are 48,500 publishers - including more than half of the Top 100 US and UK publishers by revenue (Conde Nast, Hearst, BuzzFeed, MailOnline, HuffPost, etc.) - who use affiliates as a starting point for a new release . an income stream and an alternative means of advertising.
Affiliate marketing helps publishers get rewarded for the role they play in purchase journeys. If a publisher adds an affiliate link to a merchant in their content, they will receive a commission for each sale brought to that merchant as a direct result of someone clicking on the affiliate link. Publishers can add as many affiliate links to articles as they like, but they will need to create each link manually which can be time consuming.
However, working with Skimlinks, they can automatically convert every link to a merchant on their site to an affiliate link and start earning commissions when their content leads to sales.
Affiliate marketing is very easy and can be very successful if you start in the right way. So based on our experience with thousands of publishers, this post is here to help beginners get started and monetize their content.
1. Start with what you do best
Publishers who monetize their content in the best way are making millions. But that didn't happen overnight and publishers didn't start by trying to write about every product under the sun. Instead, the best way to start is to write about specific products that you know about.
Think about your editorial content, the topics and trends you already write about, and how you can find the right products for them. If you believe in the products you write about and are connected to the editorial content you already create it will make it much easier to monetize.
Once you have established the basic products you want to write about, start producing content, and start making money from it, then you can start thinking about an expansion plan for the things you want to write about.
2. Write Valuable Content
The name of the online game today is adding value to people's lives. Add value and they'll come back time and time again. So when you think about affiliate marketing and how you can monetize that content, that means making sure that any content you create is quality and can add value to your readers' lives.
To start, find out what makes your content different. You need to know what your unique selling point is to readers and why they will come to your content over anyone else. Check your engagement statistics, understand which content is read more than others, and start repeating that pattern.
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Then you can turn it into business content. In the first place it needs to have quality content and second of all, to make it business content, you have to engineer the content to help people start the buying journey.
So whenever you mention a product or brand, add external links where people can find them. Language is also important, the conversion difference between the phrases "click here" and "buy here" is 60% in favor of the latter. You can also compare prices on similar products at different price points, to cater for readers of all budgets.
Basically the value of your content needs to be twofold: useful content that educates people about the purchase they are considering making and useful content, in the sense of making a purchase from reading the article directly.
3. Share Content Everywhere
When you start with content it is very important to think about SEO and how you can make your business content better in search engine results. 40% of the income of the biggest publishers on Skimlinks comes from articles that are more than 60 days old. When you start producing specific content, you can use specific keywords, which are exactly what search engines look for when deciding how to index content in search results. Theme posts around these specific keywords and you should see your organic traffic start to increase as more of your exposure, and people will notice.
You can go beyond SEO too.
Some of the most successful content on our network is recycled through email, social media and other channels to enable publishers to share their expertise as widely as possible. If you're an expert in your area, it makes sense that people will want to discover your content, get advice on the purchase they're making and act on it in a channel of their choice. So think about how you can generate interest in your content from other channels than just search.
4. Put honesty before reason
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Confidence is the key
Confidence is the key to affiliate success. Readers need to trust that you are making genuine recommendations about what they should buy and are knowledgeable enough to tell when you've sold them down the drain.
So when writing business content keep a few things in mind:
- Consider whether you would seriously buy the product
- Consider if you like the brand and its products
- And in an ideal world, make sure you've tested the product and know it will be perfect for what your readers are looking for.
When you believe in a product or brand readers can tell because your passion will show in your writing. The better the quality of your recommendations, the sooner readers will trust you as a place to learn about the products they want to buy, and start buying based on your recommendations.
5. Be data driven
Once you start using affiliate marketing to make money, you'll start generating data that you can use to inform your affiliate strategy and help you make more money.
Marketers as mentioned will pay publishers a certain commission when they are directly responsible for driving sales. So when looking for businesses to write about, or products you want to review, keep in mind what commission rate they pay. The better the price, the more money you will make driving sales. If you can combine a high commission rate with a product you believe in you will strike gold.
It's also good to think about exchange rates as well. A merchant can offer a high commission rate, but if they have a low conversion rate, it means that people buy their products less often and that reduces your chances of making a sale.
You can access this information and more through the Skimlinks Toolbar Google Chrome extension.
Final Thoughts
We're confident our system can help you monetize your content, help you discover products and brands you can use to create great content that your readers love, and help you earn rewards for your role in shopping trips.
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