The Ultimate to Facebook Advertising Policies and Guidelines: Facebook Tips


The Ultimate to Facebook Advertising Policies and Guidelines: Facebook Tips

The Ultimate Guide to Facebook Advertising Policies and Guidelines

Looking to place an ad on Facebook? Are you aware of the advertising policies? Yes, before posting an ad on Facebook, it is important to note that the ad complies with the advertising policies so that it is not disapproved.

Understanding the Policy

The policies are designed to give an idea about the types of ad content that are allowed. Each time an ad is placed by an advertiser, it is checked against these policies.

Through Advertisement

Every ad displayed on Facebook or Instagram ensures that it complies with standard advertising policies. When you order, ads will be reviewed within 24 hours or at a later time.

Here are some things that will be considered during the review process:

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  •       Landing page content
  •       Photo
  •       Text
  •       Targeting
  •       To put

Things to Consider

  •       Your ad may be rejected if the content on the landing page is not fully functional or does not comply with advertising policies or does not match the product or service of the ad.
  •       The status of the ad review process will be known by notification. If approved you can see the results in Ads Manager.
  •       If your ad is rejected for any of the reasons mentioned above, you can edit it and resubmit it for approval.
  •       Reasons for disapproval will be stated in the email you provided.
  •       Edit the ad and check for full compliance and save changes for review.

Before placing an ad on Facebook, it is better to check if it comes under the prohibited content. So, what is banned content?

Content that cannot be delivered is known as prohibited content and includes:

  •       Advertising of illegal products such as alcohol to children under the age of 21.
  •       Advertisements that include weapons such as tasers, guns, explosives etc.
  •       Advertisements of adult content such as pornographic images, adult products or services such as sex toys and foreign players.
  •       Those with content that is shocking, scary, and elicits a negative reaction from the audience.
  •       Advertisements with content indicating personal characteristics such as religion, belief, race, ethnic origin, sexual practices, medical conditions, gender identity, financial status, name, etc.
  •       Advertisements with misleading or false content such as offers or trade practices
  •       Advertisements with social issues or politically exploitative content.
  •       Those that play automatically without the viewer's permission or ads, expand within Facebook after clicking on the ads.
  •       Ads that interfere with the viewer's ability to leave the page.
  •       Ads that include software that leads to misleading use or links to websites that contain spyware or malware.
  •       Content with bad grammar or punctuation, symbols, letters and numbers.
  •       Fake ads like CTA button on images that aren't real
  •       Pictures that have unreal results and those with before and after pictures.
  •       Advertisements that promote loans such as payday loans, or other short-term loans to cover a person's spending until the next payday.
  •       Ads that use techniques to hide content on ads or landing pages.

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Check if your ad comes under restricted content if not under banned content.

Do you know what restricted content is? Not like banned content, it can be posted on Facebook but only with permission.

  •       Advertisements that promote alcohol must follow the country's laws, guidelines, licenses and also the target audience must meet the legal age required in the country.
  •       Only if you have written permission, you can place ads that advertise online dating services. It must comply with dating targeting requirements and quality dating guidelines.
  •       Ads that promote real money online gambling or real money lotteries or bingo or sports books or real money online casino are considered prohibited. Facebook will only advertise government-run lotteries.
  •       Only if you receive written permission from Facebook, ads promoting offline and online pharmacies will be allowed.
  •       If you place an ad promoting approved herbal and nutritional supplements, it must only be aimed at consumers over the age of 18.
  •       Ads that promote subscription services, services with negative options, mobile device sales, auto-renewal etc. are considered as restricted content and require permission to be placed.
  •       It is important to identify the featured third-party product or business partner or brand if your ads promote branded content.


 Looking To Place A Video Ad On Facebook?

Let's check if your Video Ad will be accepted or not

  •       If your video ads have flashing screens or any other distracting events, there is a chance that they will be rejected.
  •       There are restrictions on entertainment content such as movies, TV shows, and video game trailers as they are only allowed with Facebook's written permission. Also, it must only target users over the age of 18.
  •       Target audience should not use the option to discriminate, harass or harass or engage in acts of ad harassment.
  •       Audience customization must also comply with applicable terms and conditions.
  •       Excessive content in advertisements is not allowed.
  •       For example adult content, drug and alcohol use, violence and foul language.

Now that you can be clear about the restrictions, prohibitions and policies of placing an ad. Isn't it?

There are some reservation rules as well when posting an ad. Let's see what they are.

  •       Importance of Advertisement It is very important that all elements of the advertisement such as media, images or text must match the product, service and target audience experiencing the advertisement.
  •       Ad Accuracy Every ad must clearly represent the organization, service, product or brand.
  •       Landing Pages Products and services advertised on landing pages must match those on the Facebook ad and it should be noted that the landing page must not offer or link to prohibited products.

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Some Tips for Leading Ads...

Advertisers are not allowed to ask any questions to obtain user information without Facebook's permission.

  •       If you need to ask for largely similar information, it's best to use a Facebook template question instead of your own built-in question. For example: if you need to find the age of users, you can use the template question "Date of Birth" instead of "How old are you?"
  •       Get permission before asking for passport numbers, driver's license numbers, government-issued IDs, bank account numbers, financial status, credit or debit card numbers, debt, net worth, phone account numbers or cable, credit scores, loyalty card numbers, health. information, medical condition, treatment or disability, current insurance policy numbers, usernames or passwords, religious beliefs, political affiliation, sexual orientation, dating habits, race etc.
  • Use of Facebook Branded Assets
  •       Advertisers must be aware that they must not imply any kind of association with Facebook or with another Facebook company.
  •       Ads that link to Facebook-branded content such as pages, websites or events or groups that use Facebook login must make some reference to Facebook. This should be done to define the end of the ad.
  •       Ads must not use Facebook's copyrights or trademarks except as permitted by Instagram's Brand guidelines or Commercial Use guidelines.

Restrictions on Data Use

  •       Advertisers must ensure that any data retrieved from a Facebook Ad is shared with some third party or service provider. It is also important to inform the service provider to minimize the use of information obtained from Facebook and to keep the information confidential and secure.
  •       Facebook advertising data must not be used for any purpose such as retargeting, combining data in various advertiser campaigns without Facebook approval or evaluating the effectiveness of Facebook advertising campaigns.
  •       Facebook's advertising data should be used to edit, create, influence or add user profiles to any mobile device identifier or any other device that identifies a browser, user, computer or device.
  •       Facebook advertising data should not be transferred to an ad exchange, ad network or related monetization service.

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